These techniques not only benefit the long term goal of Search Engine Optimization (SEO) but at the same can be a good source of direct traffic. SEO is the process of getting ranked high in search engine results (SERPS) for a respective KW. To land on the first pages in search engine results is the Internet Marketer's dream.

Google Webmaster Tools says that in order to gain SERPS you should have high quality sites linking to yours, which is termed a backlink. So, the most effective way to climb the ranks is to have the most backlinks leading to your site. And some of the backlinks discussed here are also great sources of direct traffic which can lead to sale conversions.

The two most popular types of backlinks are reciprocal and one-way. A reciprocal link is where you exchange links with another site. A one-way link is where you get a link to your site from another site without having to place a link back.

One-way links hold the most juice with search engines. But, a diverse link building campaign is best. Just get lots of different links everyday! There are several ways to build links and all of them should be utilized to optimize your sites for SEO and increasing web site traffic.

1. Relevant/Reciprocal Link Exchange — This is where you exchange links with sites that are relevant to yours. Now there are many webmasters who exchange links with whatever site comes along, but think about this. If you have a website about computers, how helpful is it for your visitors to see a link to a weight loss site? This is just common sense, think about your visitors and build links for them and not for ranks and your site will be rewarded.

Reciprocal link placement on your site can be done in several ways. There is the links/partners page, where links are placed one after the other. But, this technique is not the best option. These days search engines place less value on links pages and in reality, how good is a links page for your site and its visitors?

A better option is to place your links and get the reciprocal site to place links within the content on your site, as a hyperlink (with relevant KW) this looks far better on the site, provides a natural flow of links and gets more link juice with the all mighty Google.

Also home page links and footer links (sitewides) are better options that link pages and this is something that can entice higher page rank sites to want to trade with you when your site rank is lower than theirs. Best Strategy: The key to link building on your sites is to make the link look like a side effect and not the end goal!

2. Directory Listing Links. Another way to get backlinks is by placing a listing of your sites in Internet Directories. These links vary depending on the directory. Sometimes directories require reciprocals, and sometimes they are one-ways. Of course, you want to get the one-ways as much as possible. But overall when your site is new get links in as many good directories as you can, even if, they have a lower page rank.

Some of the more popular higher ranking directories, like Dmoz, have a long wait so it is important to submit to the less popular directories to get the links quicker. Also directory listings are in in of themselves a good source of web site traffic since many people use these directories when searching the net.

4. Links in Relevant Forums/Discussion Groups. A great way to get a backlink and also get relevant targeted traffic is joining forums that are relevant to your sites theme and those that allow a backlink in the signature.

The key to this technique is having a genuine interest and knowledge within the theme. Don't join a forum just to get sales, with this attitude your posts will quickly translate to SPAM and you will get booted faster than you can say boo. Instead, add helpful and meaningful posts, answer other members questions in these forums, participate in a genuine manner and not only will you get a powerful backlink, it will also increase your web site traffic. Plus, highly targeted and relevant traffic that will likely convert into sales since the visitors to those forums have a deep interest in the respective theme.

5. One-way links from Comments on Blogs. A great way to get links to your sites is by leaving comments on blogs relevant to your sites theme. Some blogs use a «no-follow» command for links which is a code attribute value used to instruct some search engines that the link should not influence the link target's ranking in the search engine's index. But if you read high traffic blogs that are of interest to you this often becomes a source of traffic to your site from the other readers of those blogs.

Also there are many blogs that offer «do-follow» links, a simple search for those can definitely optimize your SEO efforts and bring an increase in web site traffic.

6. Link Bait. Another great way to build quality one way backlinks is to use a link bait on your site. This is the method of choice to get get higher page rank sites to link to lower page rank sites. Link Bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. These link baits could be, information hooks, news hooks, humor hooks, tools hooks like a widget or some helpful tool that other sites can use.

7. Write a Press Release. Make sure to educate yourself on how to write a press release, many confuse these with sales ads and that is not what they are. For a complete guide to press releases, including the how-to's you can visit PRWeb.

8. Social/Bookmark Site Links: The social revolution is hot on the web. Social and bookmark sites are growing in huge numbers and have tons of traffic and members. Join sites, like Facebook, Digg, Reddit, StumbleUpon, Delicious, Furl It, just to name a few. Also you can save tons of time with Social Marker where you can add to over 50 of these sites at once from one browser window. Submit your site content to appropriate categories and get a backlink. Plus, these sites can be a great source of direct traffic from readers interested your content.

The key to some of these sites, like Facebook, is the word «social» which means that for optimal traffic you need to participate, make friends, take interest in what others are doing, join relevant groups etc.

9. Create a Squidoo Lens. A Squidoo lens about your site is a great way to advertise your site, get a backlink and traffic. The key to Squidoo is joining lots of Squidoo groups and once again participating with other lensemasters, commenting on their lenses and link to relevant lenses by creating lensrolls and they will do the same for you, this creates lots of cross traffic.

10. Article Marketing. Last but never least, Article Marketing is the BEST way to get quality one way backlinks and at the same time get direct targeted traffic to your sites. There are many benefits to this method, including getting relevant and targeted traffic which converts well into sales if you follow the method of «relevancy» with KW anchor text techniques.

These techniques not only benefit the long term goal of Search Engine Optimization (SEO) but at the same can be a good source of direct traffic. SEO is the process of getting ranked high in search engine results (SERPS) for a respective KW. To land on the first pages in search engine results is the Internet Marketer's dream.

Google Webmaster Tools says that in order to gain SERPS you should have high quality sites linking to yours, which is termed a backlink. So, the most effective way to climb the ranks is to have the most backlinks leading to your site. And some of the backlinks discussed here are also great sources of direct traffic which can lead to sale conversions.

The two most popular types of backlinks are reciprocal and one-way. A reciprocal link is where you exchange links with another site. A one-way link is where you get a link to your site from another site without having to place a link back.

One-way links hold the most juice with search engines. But, a diverse link building campaign is best. Just get lots of different links everyday! There are several ways to build links and all of them should be utilized to optimize your sites for SEO and increasing web site traffic.

1. Relevant/Reciprocal Link Exchange — This is where you exchange links with sites that are relevant to yours. Now there are many webmasters who exchange links with whatever site comes along, but think about this. If you have a website about computers, how helpful is it for your visitors to see a link to a weight loss site? This is just common sense, think about your visitors and build links for them and not for ranks and your site will be rewarded.

Reciprocal link placement on your site can be done in several ways. There is the links/partners page, where links are placed one after the other. But, this technique is not the best option. These days search engines place less value on links pages and in reality, how good is a links page for your site and its visitors?

A better option is to place your links and get the reciprocal site to place links within the content on your site, as a hyperlink (with relevant KW) this looks far better on the site, provides a natural flow of links and gets more link juice with the all mighty Google.

Also home page links and footer links (sitewides) are better options that link pages and this is something that can entice higher page rank sites to want to trade with you when your site rank is lower than theirs. Best Strategy: The key to link building on your sites is to make the link look like a side effect and not the end goal!

2. Directory Listing Links. Another way to get backlinks is by placing a listing of your sites in Internet Directories. These links vary depending on the directory. Sometimes directories require reciprocals, and sometimes they are one-ways. Of course, you want to get the one-ways as much as possible. But overall when your site is new get links in as many good directories as you can, even if, they have a lower page rank.

Some of the more popular higher ranking directories, like Dmoz, have a long wait so it is important to submit to the less popular directories to get the links quicker. Also directory listings are in in of themselves a good source of web site traffic since many people use these directories when searching the net.

4. Links in Relevant Forums/Discussion Groups. A great way to get a backlink and also get relevant targeted traffic is joining forums that are relevant to your sites theme and those that allow a backlink in the signature.

The key to this technique is having a genuine interest and knowledge within the theme. Don't join a forum just to get sales, with this attitude your posts will quickly translate to SPAM and you will get booted faster than you can say boo. Instead, add helpful and meaningful posts, answer other members questions in these forums, participate in a genuine manner and not only will you get a powerful backlink, it will also increase your web site traffic. Plus, highly targeted and relevant traffic that will likely convert into sales since the visitors to those forums have a deep interest in the respective theme.

5. One-way links from Comments on Blogs. A great way to get links to your sites is by leaving comments on blogs relevant to your sites theme. Some blogs use a «no-follow» command for links which is a code attribute value used to instruct some search engines that the link should not influence the link target's ranking in the search engine's index. But if you read high traffic blogs that are of interest to you this often becomes a source of traffic to your site from the other readers of those blogs.

Also there are many blogs that offer «do-follow» links, a simple search for those can definitely optimize your SEO efforts and bring an increase in web site traffic.

6. Link Bait. Another great way to build quality one way backlinks is to use a link bait on your site. This is the method of choice to get get higher page rank sites to link to lower page rank sites. Link Bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. These link baits could be, information hooks, news hooks, humor hooks, tools hooks like a widget or some helpful tool that other sites can use.

7. Write a Press Release. Make sure to educate yourself on how to write a press release, many confuse these with sales ads and that is not what they are. For a complete guide to press releases, including the how-to's you can visit PRWeb.

8. Social/Bookmark Site Links: The social revolution is hot on the web. Social and bookmark sites are growing in huge numbers and have tons of traffic and members. Join sites, like Facebook, Digg, Reddit, StumbleUpon, Delicious, Furl It, just to name a few. Also you can save tons of time with Social Marker where you can add to over 50 of these sites at once from one browser window. Submit your site content to appropriate categories and get a backlink. Plus, these sites can be a great source of direct traffic from readers interested your content.

The key to some of these sites, like Facebook, is the word «social» which means that for optimal traffic you need to participate, make friends, take interest in what others are doing, join relevant groups etc.

9. Create a Squidoo Lens. A Squidoo lens about your site is a great way to advertise your site, get a backlink and traffic. The key to Squidoo is joining lots of Squidoo groups and once again participating with other lensemasters, commenting on their lenses and link to relevant lenses by creating lensrolls and they will do the same for you, this creates lots of cross traffic.

10. Article Marketing. Last but never least, Article Marketing is the BEST way to get quality one way backlinks and at the same time get direct targeted traffic to your sites. There are many benefits to this method, including getting relevant and targeted traffic which converts well into sales if you follow the method of «relevancy» with KW anchor text techniques.

You'll find that one way in which you can set yourself apart is to move forward and to see what programs like the Instant Video Site Creator can do for you. To make sure that you are getting the attention that you think you need to get to survive when it comes to doing business online, you'll find that online streaming video might be the future for you.

When you put together a video with streaming media content that becomes apparent right off the bat, you'll find that you are going to get plenty of attention. People are quickly arrested by the novelty of someone speaking to them, and because they are being stimulated by the media, they are not clicking away.

In a small second, you have done what lines and lines of earnest text cannot; you have made sure that you have gotten their attention, and you have taken the steps necessary to make sure that they are not going to leave as soon as your site loaded. You'll find that this alone can be worth the price that you pay for the Instant Video Site Creator.

If you are looking for another good reason to purchase Instant Video Site Creator, you'll find that it all has to do with presentation and reputation. The truth of the matter is that websites that only rely on still images and text are going the way to of the dinosaur, and if you have found that you are looking for a way to move forward, this might be it.

You'll find that you have plenty of options open to you to move your site forward, but few will be as immediately engaging as a playing automatic video. Take the time to make sure that you know where your site is when it comes to this important concept.

If you are looking to modernize your site, but you are unaware of where you can go, make sure that you give video a shot. Far too many people think that if they want to have video on their site than they need to call in a specialist or someone who will charge them an arm and a leg, when the truth is that they can get it all simply by taking a look at the Instant Video Site Creator.

You really don't need any information at all when it comes to looking into this program; you don't need to have technical knowledge. All you need to do is be willing to watch, listen and learn. The templates offered in this program can make you all of the money that you need.

If you are in a situation where you want to make sure that you can move forward, try doing it with Instant Video Site Creator!

The Web sites of dating of England provide the tool to find a date on line. There is no fee to join, free with the contact, and free interaction up to now. The talk directly of these free services of dating of England is not a business. The business is that you must find that is to you interested inside before requiring them of the room instant messaging. For the messages first, you should come into contact with these England singles by email. After you know them for a long time, then you can cause with them or to ask them to meet in head with head. Service of dating of England east recreation and astonished. You can think of this situation of first time by meeting this special somebody. He full with is surprised by seeing this woman of England or single, right man? Find your special somebody today.

UK singles will record their advertisements on line of personnel to meet new friends, correspondents, and in love on the Internet without paying any fees. Why you think can find easier to like on line. There are some reasons and solutions like such questions. You can make cure some questions about yours. How it is made that the Web sites of dating of England have the serious women and single men up to now with. You can put your imagination in this way, when you will make shopping for a car. You want to look at a small store which has approximately 3 cars to choose or you want to go to the department store of which has thousands of cars to choose. This rule applies the same manner as on line the site of dating of England. There are unmarried thousands of women and the men for you choose.

This automated century that we live is lit marvellous in what it helps us to seek England singles with the completely free Web sites of dating of England easily and conveniently without paying any cost with the service. The research of the love and the truths report/ratio on line was a phenomenon nowadays because the thousands of them obtained coupled. There is nothing badly with seeking the love of Internet. There is a point of view different from each person who thinks that the love on line is right for in the short run. Not, the report/ratio really on line is life. There are thousands of marriages on line created of obtaining on line to meet the ones with the others. There are thousands of produced couples each year. The online service of dating of England is not erroneous.

1. Does your headline grab the prospect's attention suck them in like a Hoover Vacuum Cleaner so they want to read your copy?

2. Does the headline propose a problem and your copy a solution?

3. Do you have power words in your headline and ad copy?

Most home business owners today have a corporate web site; in other words, the web site is standard issue offered by your company to every rep who comes in the door. In our discussion today, we will share with you why we believe corporate web sites are NOT where you want to send your prospects until you are ready to sign them up.

First, corporate web sites attempt to be all inclusive, to anticipate every single question and provide the answers about your company, your product (s), and your business opportunity. So with all of that done by that web site, I have two questions for you:

1) How many hundreds of people went to your site and bought your product, services, or enrolled as a new rep?

2) If you have not had hundreds of customers or reps sign up off your site, why isn't it working for you?

First of all, it is not your fault. These standard-issue web sites overall, flat out do not work. The only reason you have a site is because

everyone, including your upline, told you it was absolutely necessary. It is necessary to sign up reps and order products or services, but it is not

where you send prospective customers or potential prospects for reps.

In all our years in direct sales and network marketing, only one person ever went to our web sites and «signed up» as a rep. That rep went to

one meeting and then disappeared off the face of the earth, never getting one customer.

Why did this happen? The best answer we can give you is that when you become «involved» in direct sales or network marketing, most people don't have a clue as to what it takes to get hundreds of people to take action and start a business. So a lot of us think that the snazzy corporate type web site has to be the answer. We think that if we hand out enough business cards and flyers with our web address on it or advertise the web site, the prospect will automatically go to the site, swoon, buy product, and/or probably sign up.

Well, let's look at this scenario a little closer and look at what really happens. One, a warm market prospect goes to the typical corporate site, gets enough information to make a decision and they decide not to decide or just say no. If a cold market prospect goes to your web site, how in the world do you know how to contact them and follow up? With these corporate sites, a vast majority of visitors just don't connect with what was on the web page and close it out.

This is why you need a website that positions you, not your company. You need a web site that presents the problem that the consumer is trying to solve. What is there about your present web site that accomplishes this necessary function?

You need to build a simple website that will sort through the tire kickers and deliver hot prospects that have a true need, want, and desire for what you have to offer without giving up the keys to what you have cook'n.

You only get one chance to suck your prospect into your web site like a Hoover Vacuum Cleaner. If you do the job right, they will request information from you. And then congratulations, you have begun the process of positioning as well as the Art and Science of Marketing. From this point on, you lead the prospect from the

beginning of the sales process all the way through to the close.

You don't have to write brilliant ad copy, fabulous headlines, or have a product that a person couldn't live without, like oxygen. However, you do need to know the basic elements of what does and doesn't belong on a site, use power words to move your prospect to action, master the use of search engines, and have your entire campaign mesh from top to bottom. When building your web site, you will not mention your company or their products by name. That will eliminate any compliance problems.

However, before you attempt creating your own web site, there are some things that have to happen first. One, you have to have a proven skill set where you can prospect and close cold, targeted

leads. Once you have built up your bank account and have proven scripts, then branch out to using a web site.

Second, you must be well versed in the use of Search Engines and advertising on the web, whether it is Pay Per Click Advertising or getting your site Organically Indexed.

Third, you must have money in your war chest to advertise on the web. Remember, just because someone clicks on your ad (which costs you

money), does not mean that you will have a sale. You can rack up several hundreds of dollars in debt just to get one sale until you learn what attracts people to your site and you get them closed.

Four, you are not trying to get a web site visitor to buy anything on your web site. You just want them to request more information so you can begin the sales process. Expecting someone to come to your web site and just buy something is totally unrealistic. You're competing with the prospects' attention so they don't go to a retail store looking for something similar. Don't forget that we live in an instant gratification society.

Five, your your ad copy on the site, your ad on the search engines, your prospecting script, your briefing, and your closing scripts must perfectly mesh together. If you confuse your prospects anywhere along the way to the close, the prospect won't buy what you have, let alone sign up to be a rep.

So, take it from those who have been where you're at, and don't let the wheels will fall off your wagon.

Taking The Higher Road To Success,

Bob Listerman & Nancy Dewitz

Co-Founders of Promarketers

Content is king.

That was the mantra of all web masters for a long time. Just show your visitors some interesting stuff, give them a better deal – and your success is guaranteed. The truth is – it doesn’t work that way. The content alone cannot win you the hearts and minds of your potential customers. It’s just a part — thought a very important one- of building your image on the Internet. You can say whatever you want about yourself on your web site: that your company provides the best services, the best expertise, the best…. whatever. But people won’t buy it until you LOOK right to them. That is you look trustworthy and professional enough to believe you. And that’s the point where we come to the importance of keeping your web site up to your customers’ expectations.

Numbers don’t lie

Your web site might not have changed for several years. But the Internet has been changing. The latest surveys show that people's online expectations have skyrocketed over the last few years and they're quick to reject any web site that doesn't keep up. Besides easy navigation and use, people want and expect a site to load quickly and to be visually appealing. If a web site doesn't meet their expectations, two-thirds of respondents say they don't return — now or ever. They'll visit you and leave and you'll never know.
What it means? Having a bad web site means loosing customers- plain and simple. When people see your web site in bad shape they assume that you ever don’t care about your image or don’t have money and resources to maintain it.

What is an effective web site?

A good web site should provide your visitors and potential clients with a unique experience and leave them with a lasting impression. In many ways people react to that the same way as meeting a person. Sometimes the first impression makes all the difference. Ask yourself- would you place an order via a web site that looks like its owners went out of business years ago? I guess you’ll think twice before doing that…

It takes a lot of things to make a web site effective but here are some basics:

First a good design. Nice clean layout, good graphics work, color coordination. Everything is supposed to be in place and, no less important, in balance. Your visitors should be able to see the theme of your site, quickly identify its purpose and be enticed to stick around to find more about your company.

Your web site should also be informative. But don’t think that more information is better. The word “informative” in that sense implies more “educational” than “descriptive”. Educate your target audience about your company and its services- show them that you know about their problems and can offer an effective solution. Make your content easy to read and understandable. Don’t overload your visitors with technical details or they won’t read it at all.

Another important thing is navigation. Make it easy to understand. Some people get too fancy with that, which makes even experienced web surfers wonder how to get around their web site. Keep it simple and your web site’s structure logical- so the visitors can easily go from A to B and access information they need.

Download time is also very important. As a general rule you have to make your web site load as fast as possible or your visitors will get tired and go somewhere else. However, it doesn’t mean that your web site should be “graphics- depleted” or lack interactive features. To apply this rule correctly you should know your audience first. Ask yourself: if the majority of your visitors have broadband? Are they using current technologies? If they are, they may be looking for a richer online experience with high quality images, Flash animations, and multimedia elements.

There are a lot of other issues that you have to keep in mind like browser compatibility, and, of course, search engine optimization – but we won’t cover them right now.

What you can do to make your web site better.

1. Give your website a critical eye. Encourage your visitors to send you their comments and suggestions (at least you’ll show that you care) Ask them what they value most. Compare your site to the web sites of your competitors.

2. Analyze the results. See what most people do and don’t like about your web site. Think about how to enhance your strong points and to eliminate your deficiencies.

3. Find the solution. If you can improve your web site yourself- great! But don’t overestimate your abilities. If you want an attractive, well designed site that stands out go to professionals- the people with experience and special knowledge in this field. Let them do that work while you can concentrate on the most important thing –running your business.

4. If you decided to seek professional help, don’t hurry and use your God given gift of common sense. Shop around, but don’t necessary go for the lowest price. Price is a big factor, but not the only one. You don’t want to end up with a cheap web site that you’ll have to change again rather sooner than later. Before striking a deal, do your homework. Do your best to find out more about the web design company/ designer that you’ll work with. First of all visit their web site- if you’re not impressed, go away. If they can’t do it right for themselves- how they can do it right for you? Second, ask them to show their portfolio- see what they can do for their clients. Third, don’t be shy to ask for references. See if they work closely with clients and respond well to their requests.

And always remember- your website is the face of your company. Leaving it in bad shape can really damage your image and turn away many of perspective customers.

More and more people are using the web daily; making these classified sites some of the most popular sites around. Free classified ad sites are great for other things as well however. If you are an owner of a business, you may consider utilizing free classified as sites to boost business. There are many advantages to this idea, so take a look below to learn how to make use of this efficient resource.

Using free classified ad sites are great for every business owner, but they are most appropriate for the business owner with little or no advertising budget. By using free classified sites, a business owner can reach thousands of potential customers. People who look in classifieds are often those consumers who are prepared to spend money.

These types of customers are those that are most likely to make purchases, which are the best consumers you can possibly attract as a business owner. Reaching thousands of potential buyers however does take a little more than simply posting your business name in the classified sites general section. To get the best response possible, you should use these tips when posting.

First, think about your business and what you have to offer. Then decide which section of the classifieds your business would most appropriately fit into. By posting in the most appropriate location, you will be reaching those consumers that you most likely want to reach.

For instance, if you own a dog collar company, then you likely should post in pets or pet supplies. This will help you gain the attention of pet owning consumers. If you were to post your dog collar business in the general section, it is likely it would get lost among the other ads in that area. By posting in a specific area, your ad will get more valid attention.

Next, think about how much attention you want your ad to receive. If you want to get as much attention as possible, you may want to post your ad on several free classified sites. This will allow you to get more exposure at no extra cost.

Sure, it may take you longer to set your ads up on several different sites, but it will be worth the extra effort by gaining more business. Try to find at least five sites to begin with. If you have a local business, consider using sites that are heavily advertised in your area. This will allow you to gain more local business as well.

When you are developing your ad, you will need to consider the approach you want to use. The best way to get eyes on your ad is to use simple text tactics. These can include using bold text or text in colors like blue or red.

Any way you can make your ad different from those around it is the best way to get attention. If the site offers extra frills for a small fee, you may even want to consider it. With very few people using the extras, your ad would certainly stand out.

After you decide the basics, you need to choose exactly what you want to say in your ad. You can state the basics such as your business name, address, and phone number to begin with. Make sure you also state an email address however or website address. Many people who use the web often would much rather contact your business via email or your website. By neglecting to add these bits of information, you will likely lose some interested consumers.

There is no argument that when you are looking for an inexpensive way to advertise, free classified sites are the best approach. By choosing the most appropriate sites, areas to post, formats, and text, you are likely to gain a great deal of attention to your business. Utilizing these free sites is a great way to save yourself money as well as reach an audience you might not reach without using the classified sites.

It may be of great surprise if you are advised not to be in a hurry. This is true of most singles who log into singles sites hoping to find life partners. I know time may be up against you. But commit to memory that things done in haste are never done smoothly. Most singles sites advocate a lot of patience. In the midst of your haste and anxiety, you will fail to realize that what you are in search of is right there in singles sites.

Do not sound anxious

The choice of words you use when dating through singles sties should be carefully designed to tell potential dates that you are not desperate about getting love. It is common knowledge today that every single wants to get married. This has caused the expansion of singles sites where people simply come there with the aim of attaching themselves to potential dates. They therefore carry the “date-at-all-cost” strategy. When you sound too desperate, you will never be taken to be serious by your counterparts. Those who may think of getting glued to you will just be doing that for the sake of exploiting you or using you to experiment their emotions.

You must become conscious of the fact that singles sites comprise of singles that get contacts from millions of other singles on a daily basis. Do not think that you are better off than all other potential dates. Most of these people will need a lot of time to narrow down the list of those they make or receive contacts from. Incessantly sending mails to them may just be the reason to throw you off.

How about singles sites that have hot spots for singles

There are a lot of sites that bring young people together. There are equally sites that link single parents mutually. For example, you may stick to an online discussion forum or a chat room for singles.

Finding the middle ground in singles sites

Every single wanting to find love through the Internet must understand that attaching to someone means a world of giving and taking. With this in mind, take note that sites for singles may include single parents. Thus you may fall in love with a single parent. You therefore have to add this to your relationship to make the best out of it. You cannot profess love to a parent and hate the child. At times, loving the kid will possibly determine the strength of the relationship. Whatever the case, I think dating a single parent is never a bad idea if the love truly comes from the mind.

So, are you ready to go for online dating? If you are, do not hesitate anymore. Sitting around and doing nothing will not get you anywhere. Start searching for a good on line dating site and join one. Who knows that you may one day find your true love and lifelong partner . So don’t just sit there. Start joining on line dating singles sites and find your love.

Every single one of them believes with all their heart that you can attain this type of wealth with five pages or less. We are talking serious numbers here too folks, ($20,000 a week +) with absolutely no effort on their part and zero marketing strategy.

Not only do I turn them down I take them off of my list. I am a bit surprised at the amount of investment they believe that is needed to plunk down twenty grand a week. I am going to list the common traits that all of these individuals have.

1. Web page is five pages or less
2. Web pages are not optimized for search engines
3. Business owner will not submit any audio or video, («Absolutely no podcasting!»)
4. Investment is usually $2,500 or less!
5. Business owner will not link to anything on the web, (defeats the whole purpose)

This is the best part. Everyone that falls in the $2,500 investment category has threatened to sue or take me to court if they don't get these outstanding results, ($20 grand or more a week). They all come with a bully attitude and are beyond lazy.

My advice to them is to play the lotto.

THE SEVEN FAMILIES OF SEARCH ENGINES

Ten years ago search engine technology was not where it is today. We only had a few search engines to play with and most of them weren't very reliable. In 1997 we did the best we could. Often times we had to rent outdoor advertising such as buses, subways, and billboards to promote our web sites to the public.

Today the scene is very different. Google, MSN, Yahoo only is responsible for 10% of all web site traffic. The rest of this comes from other sources. When you consider how much money is dumped into pay per click campaigns this becomes problematic. It's very expensive and the return to do a typical PPC campaign is not worth it in some markets. The way to get around all of this is to do something with the other search engines.

Podcast Search Engines — Online audio commercials are featured on these and they include http://Podnova.com , http://Meefeedia.com, and Podcast Pickle.

Standard Search Engines — MSN, Google, Yahoo.

Video Search Engines — Web 2.0 search engines including http://YouTube.com, Google Video, and at least 700+ others around the world.

Social Directories — Delicious, Digg, Redit, and many more support reader voted content. This allows people to give the thumbs up on what they like on the web.

Niche Directories — There are many private niche directories on the web to find things you are interested in.

Article Sites — Article Submitter, http://Isnare.com and sites like this allow you to submit articles that get distributed throughout the Internet. This tips the PR model upside down and also gives you more recognition for the things you do or sell.

Industry Directories — Or Industry Portals. Every type of industry has a search engine type of environment where searches can be made connecting companies to goods and services.

IT'S CALLED WEB MARKETING FOR A REASON

This is where so many online marketers hit a flat tire. They don't market. They don't even go online to check on the status of their sites or how they are ranked. They dump the money into a «cash vehicle» and then harass the professional who established their site in the first place.

Yes, it is a vicious world but nothing comes for free dear boy. There is a price and it is called Web Marketing for a reason. You need to show up where you are supposed to. You also need to show up in front of the right market.

These people I mentioned in the earlier classification also suffer from another delusion — they are seem to suffer from technophobia. These individuals can barely turn on their computers let alone attract a customer on the Internet. I see a lot of mistakes being made in their offline efforts too. All too often it is one in the same.

You see, the coupons and the direct mail pieces are often identical. Usually the web site, business card and flyer are all the same marketing effort. It is one of the worst sins you can commit in marketing because they dare to be boring. A brochure web site is nothing more than a glorified business card and there is really nothing too special about it.

My advice to anyone who feels compelled to market this way is for them to save their money. Put it into something else that will yield them some type of return.

What should a good offer look like? I'll give you one of my top favorite ways to attract a customer online and offline. These usually get the message across and will get some type of response.

Speed — Your offer should have a time limit on it. Limited offer, limited supply, act quickly by March 10th to get the special introductory price.

DO I REALLY NEED MORE THAN FIVE PAGES?

The phone company and telecom groups did a great number on the public a few years back and continue to do so. There is this belief about keeping up with the Joneses. Many web site packages are sold through telecommunications groups as part of their «business package». The business owner is told how to do basic things with it like make changes to their pages and so on. The problem is that the business owner will continue to make changes to the same five pages over and over again. They will never be able to get high up on the search engines because they change the content over and over again, (most times it was never formatted properly to begin with — think Meta Data).

You can forget about getting any type of real marketing penetration with this type of thinking. The other negative is that these pages never progress outside the initial five pages. Working with your site takes a great bit of effort and diligence.

Case Study 1: JVC

Companies like JVC do not mess around. They know that when they get a page up and indexed on Yahoo and Google it is better to leave it there and build around it. When I was looking for a particular camera model I was surprised to see it was no longer being made. Instead of taking that page down they took the content out and put a link in that said, "We no longer carry this model but for something similar click here...
"
They knew how to keep the customer inside the site and gave him plenty more options. This is a very powerful strategy. Think infrastructure.

Case Study 2: SONY

Sony is another company that believes in heavy infrastructure. There are thousands of web pages that are out there that lead to a product or service. They don't take anything down but continue to add to it. This is the norm for a lot of the great companies of the world. They don't nitpick and fuss and rewrite over content or the same pages to get their point across.

Online real estate is a big deal. You want to hold as many spots as possible on the web. Even if you change a product or service it would be wise to leave the pages up and have re-direct links to other pages that sell something similar. This is something that cannot be overlooked.

Do you really want to start fresh from scratch week after week? Or would you rather build an infrastructure and have consumer penetration? This is the cheapest way to build up a brand. With web site hosting being as low as $10 bucks a month it would be wise to build multiple sites.

An example of these would include:

1. Video testimonial sites, (let others do the selling for you)
2. Article information sites
3. Lead generation sites, (lead capture sites)
4. Ebook giveaway site
5. Members only site
6. Audio testimonial site
7. Dot Info, (.info) sites, (they get indexed quicker than dot coms)

1. Bring a digital camera or a video camera

If you do not bring a camera then you will have no visual records of the sites you visited. These pictures, or video, can help you remember the locations you visited and most franchisors actually require that you submit pictures or video for their review.

2. Bring a tape measure, pens, and paper

It is essential to have ample paper and writing utensils because you will probably be taking a lot of notes as you visit different sites. It’s also good to bring a tape measure that you can use to get measurements for drawing a floor plan.

3. Do not forget about accessibility

While you are visiting different locations keep this question in mind, “is the store easy to get in and out of?” Make sure you find a location that has ample parking and easy access. Odds are that if it is hard for you to get to the store then it will deter potential customers.

4. Consider the amount of car and foot traffic

While visiting potential sites you should look out the windows and think about the number of cars driving by and the amount of foot traffic in front of the site. You probably want to find a location that has decent car/foot traffic to generate customers.

5. Examine other businesses in you shopping center

Think about the types of clientele the stores in your shopping center will attract. Make sure these people fit into your target customer demographics. Additionally, most franchisors will usually tell you what stores and businesses are good to have in your shopping center.

6. Think about functionality

While inside the location you should think about how easily it will be for you and your business to function. Look for things like electric outlets, ceiling lighting, breaker box, etc.

7. Make sure to see the bathroom

It may sound funny, but it’s important to take a look at the bathroom before you decide on a site. You will work long hours at your site and odds are that you will be using the bathroom, so make sure you like it.